The Role of Technology in Modern-Day Startups

Jim Luhrs
3 min readMar 18, 2023

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Well, the game has changed and you and your team now need to know the new rules before you go off and try to play in the startup game. Tech has shifted monumentally in the last few months thanks to artificial intelligence, machine learning & no-code systems. What people were trained on just 1 year ago is now potentially out of date and if you aren't keeping your finger on the pulse of the new technology you are only making it harder on yourself.

In the last 6 months, so many tools have come out that allow for technically novice people to deliver extraordinarily technically advanced products. Look at tools like GitHub’s Copilot, it has been proven to be a tool that developers love as 46% of all code created using it is accepted by developers across all programming languages, the tool is less than 1 year old and it has already changed the way most creators develop.

Now with the massively increasing options for no-code systems and AI tools, it makes sense for any business to put a hold on all development immediately for 1 day and re-evaluate if they are truly building in the most effective way. Most startups have limited budgets and if you can cut costs and improve delivery times that has to be good. What was the best practice 12 months ago is guaranteed to not be the same today.

If you turn the clock back a year and you wanted to create a basic app to show investors something it wasn’t uncommon to hire a developer to do this work but now there are no-code systems that could have it done in an afternoon. It may still be worth getting a developer to do the work but it also makes sense for them to be aware of these tools so they can be more efficient. I have seen people develop things the old slow way when newer, faster & cheaper tools existed.

In today’s rapidly evolving business landscape, technology plays a critical role in the success of modern-day startups. From streamlining operations to improving customer experience, the right technological solutions can give startups a competitive edge in a crowded marketplace.

Using better tools frees up valuable time and resources that can be better spent on high-value activities such as business development, marketing, and customer engagement. For example, automated marketing tools can help startups reach a wider audience and track the effectiveness of their campaigns, while cloud-based project management software can help teams collaborate more effectively and complete tasks more efficiently.

Technology also plays a crucial role in customer acquisition and retention. With the rise of e-commerce, social media, and mobile devices, startups must be able to engage with customers across multiple channels and provide a seamless experience from start to finish. This requires a deep understanding of customer behavior and preferences, as well as the ability to analyze data in real-time to make informed decisions.

Another area where technology can have a significant impact is in the development of new products and services. By leveraging advanced analytics, machine learning, and other cutting-edge technologies, startups can gain insights into market trends and customer needs, and create innovative solutions that meet those needs. This can help startups differentiate themselves from competitors and establish a strong foothold in their target market.

Of course, with great power comes great responsibility. As startups become more reliant on technology, they must also be mindful of the potential risks and challenges that come with it. Cybersecurity threats, data breaches, and regulatory compliance are just a few examples of the issues that can arise when technology is not used properly.

To mitigate these risks, startups must prioritize cybersecurity and invest in robust data protection measures. This includes implementing multi-factor authentication, using encryption to protect sensitive data, and regularly testing systems for vulnerabilities. Additionally, startups must stay up-to-date with evolving regulations and compliance requirements to ensure they are operating within legal boundaries.

Technology is an essential component of modern-day startups. From improving operational efficiency to enhancing customer experience, the right technological solutions can help startups thrive in a competitive marketplace. By striking a balance between adopting new innovations and existing legacy systems, startups can use technology to their advantage and improve their runways and deliver products faster.

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Jim Luhrs
Jim Luhrs

Written by Jim Luhrs

Web3, Startups, AI & all things tech. Based in Christchurch, New Zealand. Founder of a Web3 startup and passionate about supporting local

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